Join Doing Business in Bentonville, NWACC, Google and professional services teams for a high-stakes, intensive full-day workshop where brand teams that attend will:
- Master the "Zero-Click" Reality: Learn how to secure brand citations in AI Overviews and Gemini responses where traditional links are disappearing.
- Own the Walmart Execution Layer: Get a first-hand technical briefing on the Universal Commerce Protocol (UCP) to ensure your items are purchasable directly inside AI conversations.
- Audit for Machine Perception: Discover how multimodal AI "sees" your images and packaging, and how to fix data gaps that lead to 80% exclusion rates by AI agents.
- Drive 35% Higher Order Values: Optimize your PDPs to participate in project-based shopping that builds larger, more profitable baskets.
- Future-Proof Your Merchandising: Evolve your decades of category expertise into "training data" that ensures AI agents prioritize your brand products for purchase at Walmart.
The retail landscape of 2026 is defined by a fundamental transition from human-led, navigational search to machine-mediated discovery and execution. For the Northwest Arkansas brand community, this shift represents the ultimate "Home Field Advantage." Because our brands are co-located with the world’s largest retailer, we have the unique ability to ensure brands win at Walmart in the new era of AI and Agentic Shopping.
This isn't a pivot; it is an evolution. Our community's deep merchandising and omnichannel retail expertise is the "training data" required for the next generation of AI shoppers. This workshop is designed to ensure that when a shopper—human or robot—initiates a query, the transaction ends at Walmart.
