Doing Business in Bentonville provides in-depth insights into the dynamic world of omnichannel retail - from the center of the retail universe. Hosted by Andy Wilson, a retired Walmart VP with four decades of experience in retail strategy and leadership, the show delves into a wide array of topics, including marketing, merchandising, technology, and supply chain management. Each episode features conversations with thought leaders and innovators who share their experiences and strategies for navigating the evolving retail landscape.
From Fortune 1 retailer executives to supplier community insiders, DBB’s episodes and series explore the nuts and bolts of modern retail success. Listeners gain valuable knowledge on subjects such as servant leadership, digital transformation, and the latest trends shaping the future of commerce. From seasoned professionals to industry rookies, Doing Business in Bentonville offers practical advice and thought-provoking discussions to help you succeed in today's competitive market.
Sponsoring Doing Business in Bentonville offers a unique opportunity to connect with a highly valuable audience of industry professionals, including key players in the Northwest Arkansas supplier community and Walmart’s extensive network. Our podcast reaches decision-makers, influencers, and innovators who are deeply engaged in the omnichannel retail space, offering sponsors unparalleled visibility and brand alignment with industry leaders.
By partnering with us, sponsors can position themselves as thought leaders, gain targeted exposure, and build meaningful relationships within one of the most influential retail ecosystems in the world. Whether you're looking to enhance brand awareness, showcase your expertise, or drive business growth, Doing Business in Bentonville provides a powerful platform to reach the right audience and make a lasting impact.
Podcasts cater to specific niches, allowing advertisers to reach a well-defined audience that aligns with their product or service. This targeted approach increases the likelihood of engaging listeners who are already interested in related topics.
Listeners often have a strong connection with podcast hosts, making them more receptive to ads delivered during the show. This trust, combined with the focused listening environment, leads to higher ad recall and effectiveness compared to other mediums.
Podcast ads are typically more affordable than traditional media, offering a great return on investment. Advertisers also benefit from flexible ad placements, such as pre-roll or mid-roll, which can be seamlessly integrated into the content for a more natural feel.
Sponsorship Opportunities
Presenting Sponsor
Maximum exposure and recognition for your brand as the top-tier sponsor
Logo prominently featured on the cover artwork, creating a strong visual connection
Special mention at the beginning of each episode: "Doing Business In Bentonville is presented by [Your Brand]."
Custom link to your website included in the episode description
Additional brand mention in the episode description for further visibility
Highest level of integration and brand presence in each episode
A host-read ad in podcasting is an advertisement that is delivered by the podcast host themselves, rather than being a pre-produced commercial. These ads feel more personal and authentic because the host often integrates the product or service into their normal speaking style, sharing their genuine thoughts or experiences with it. Host-read ads tend to build trust with listeners since they come from someone the audience already knows and respects, making them more effective at engaging the audience and driving results for advertisers.
Pre-Roll
Mid-Roll
Post-Roll
Plays at the beginning of the episode, after the intro but before the main content. 10-15 second, host-read ad. Information provided by the Advertiser.
Plays approximately at the halfway mark of the episode. 30-45 second, host-read ad. Information provided by the Advertiser.
Plays at the end of the episode, after the main content but before the outro. 10-15 second, host-read ad. Information provided by the Advertiser.
