It is actively reshaping how advertising is planned, created, optimized, distributed, and measured across digital, retail, social, search, CTV, and emerging commerce-driven channels. In this panel, we will unpack where AI is already driving real transformation and where expectations still outpace adoption.
We will examine how automation is changing media planning and activation, how creative and personalization are scaling across screens and formats, and what it truly means to trust machines with budgets, audiences, and performance decisions. This session will provide a clear view of what matters most in the next 12 to 24 months.
